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7. Artificial Intelligence in Fashion - "Part 9, AI in Action"

 

The incorporation of artificial intelligence in fashion is reshaping design, marketing and sales.


The impact of AI is most evident in supply chain management, where predictive models enable data-driven decision making, optimizing inventory levels and replenishment strategies, thereby reducing waste and improving customer satisfaction.


The impact of AI also extends to marketing strategies, using data analytics to determine the best ways to target specific customer groups and maximize advertising effectiveness, thereby saving resources and time.


In addition, AI-driven algorithms can predict trends and analyze customer preferences, helping fashion companies promote market-oriented creations in the innovative design process while minimizing the risk of unpopular designs.


However, the promise of AI has also raised concerns about potential displacement of human labor as algorithms take on tasks traditionally handled by designers and marketers.


Therefore, striking a balance between the benefits of AI and job protection becomes a key consideration for the industry.

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